Digital Marketing at Business 101

Our digital marketing model

Business 101 is not just your ordinary business article source – giving you tips on how to start a business or make your existing business more profitable and teaching you the basics of business or entrepreneurship.

As Business 101 continues to educate you with current business issues, especially in this Information Technology era, Business 101 will also help you execute your marketing plan the way top companies are doing it – digital.

How important are blogs to your business?

By Sai

Blogs are continuously sprouting everywhere. Web logs or blogs are now popular not only because of people can share almost anything in the world but because most organizations are using it to their firm’s advantage. So how can blogs help you in your business?

How to expand your market at the comfort of your own home

By Sai

Small and medium enterprises (SMEs) are usually bombarded by different marketing problems. Starting out small is okay and the problem of making your business boom is one major problem. There are different marketing strategies that are to be taken into consideration but here are some tips on how to expand your market at the comfort of your own home.

Internet is a big help to small and medium enterprises. An access to the whole world is one advantage of businessmen in this era. Compared to traditional businesses established during the 50s, 60s or even 90s, our generation today has the capacity to reach every continent in this world. This topic has been discussed in my previous article about Retail Industry Trends. One of the retailing trends today is globalization. How will you do this? The answer is very simple – through the Internet. I don’t want to give you an impression that this is very easy. This requires a lot of work and help from people who specialize in digital marketing.

Entrepreneurs’ anthem “Para sa mga Bossing” features rock icons Rico Blanco, Arnel Pineda

Posted by Sai Verano

 

FILIPINO ENTREPRENEURS NOW have their own theme song thanks to the collaboration of Pinoy music legends Rico Blanco and Arnel Pineda. The song, “Para sa mga Bossing” serves as an anthem for entrepreneurs and would-be entrepreneurs—it’s a call for them to continue striving for success, to gather courage and to take control of their destiny. The anthem has been recorded and released, giving voice to the aspirations and accomplishments of Filipino SMEs (small-to-medium scale entrepreneurs).

“PLDT-SME Nation is happy that our vision for Filipino entrepreneurs is being shared so enthusiastically, and with such dedication, by Rico Blanco and Arnel Pineda. We’re happy that the talents of Rico and Arnel are able to help our advocacy and inspire entrepreneurs and would-be entrepreneurs in a powerful way,” says Kat Luna-Abelarde, PLDT vice-president and head of PLDT SME-Nation.

Both Rico and Arnel are committed to using their incredible talents in the service of Filipinos. Rico has previously recorded songs meant to serve a good cause—like the song he released to raise money for Ondoy victims, for example—while Arnel has established his own foundation to help the less fortunate, especially street children.

Powerful message

The “Para sa mga Bossing” anthem goes: “Ang asenso maaabot/Sa bagsik nitong prinsipyo/Ang talino’t pagsisikap/Ibubuhos sa negosyo/Bossing ako/Aking tagumpay/Sa ‘kin nakasalalay…”

“The difference between success and failure is really attitude. Filipinos need to become more hopeful and more optimistic; to dream big and make that dream come true. In “Bossing” we are sending out the message that by becoming entrepreneurs, Filipinos can rise above poverty or any other obstacle. By becoming entrepreneurs, they can be the boss of their business and of their destiny,” says Rico.

International rock singer Arnel Pineda, who is now the vocalist of world superband Journey, also says the recording of “Para sa mga Bossing” is very meaningful for him: it reminds him of his own struggles to succeed despite tremendous odds.

“There was I time when I was broke and living on the streets—but I struggled to change for the better. You have to think of yourself as in control, you have to have the attitude of a boss, a bossing, so you can succeed. I know what it’s like to start from the very bottom. To rise above your circumstances, you have to keep hoping, keep striving and have the guts to fulfill your dreams and ambitions,” adds Arnel.

Advocacy

“SMEs form the backbone of the Philippine economy, generating more than 90% of income. More SMEs mean more jobs, more income and more purchasing power. Filipino entrepreneurship is a key to creating a strong economy for the country.

“That’s why PLDT-SME Nation is doing all it can to provide cost-effective, high-tech, fast, and reliable business solutions to our SMEs. In today’s age of high-tech, global communications, PLDT-SME Nation is there to provide SMEs a competitive edge, to help them grow, thrive and succeed,” Luna-Abelarde explains.

“Para sa mga Bossing” is already playing across the airwaves with its message of hope, courage and determination--so that even more Filipinos will strive to be the Boss of their own businesses and be the Boss of a brighter future up ahead.

Top Pinoy SMEs embody PLDT-SME Nation Bossing Ako campaign

Posted by Sai Verano

WHAT CAN BE DONE to change the country for the better? One way is to build up and strengthen the middle-class. Every country that has made leaps and bounds in its social and economic progress did so only after the growth of its middle-class. This same spirit of nation building drives PLDT-SME Nation to support SMEs (small-to-medium enterprises) and as a result, create a strong, vibrant and thriving middle-class.

“When it comes to wealth creation and providing jobs and opportunities to a greater number of people, our country owes a lot to SMEs. The more SMEs thrive, the better it is for our economy and our society. Only then can we generate jobs, income and opportunities that our workers, professionals and graduates need.

“SMEs form the backbone of the Philippine economy, generating more than 90% of income. More SMEs mean more jobs, more income and more purchasing power. Filipino entrepreneurship is a key to creating a strong economy for the country,” says Kat Luna-Abelarde PLDT vice-president and head of PLDT-SME Nation.

PLDT-SME Nation’s Bossing Ako: Inspiring Filipino entrepreneurs

Posted by Sai Verano

PLDT-SME Nation is going all out in serving the nation’s small-and-medium entrepreneurs (SME) through its massive campaign that aims to ignite Pinoy ingenuity for business with “Bossing Ako.” The “Bossing Ako’ campaign aims to encourage more Filipinos to strive to become their own boss by becoming entrepreneurs. It also seeks to inspire Filipino small-to-medium scale entrepreneurs to continue striving for success and courageously meet the challenges of growing their business.

An overview of Yehey Philippines: Your online hands to success

By Sai Verano

FIRST ENCOUNTER OF YEHEY.COM

The Internet has been available since the 1950s but it was initially made to share private documents in the US goverment. As years pass by, people had the chance to explore this new world. Emails has been offered, websites have been developed and continuously being designed and upgrade to higher computer languages. As for a student, the Internet has been their tool for researching online without going to the library and browse through mountains of books in every shelf.

I'm just so lucky to have experienced the what I call "researching boundaries." I got to the point where researching in the library is still practiced as the Internet is slowly conquering schools by providing online researches and encyclopedias. When I was in high school, way back year 2000, I am usually found at the library. I read a lot of books and consult encyclopedias for my assignments and all the traditional way of researching. I signed up for a Yahoo email account and usually consults Yahoo.com for all the online things I need until I stumbled upon the what I call before as the Pinoy version of Yahoo. It was Yehey.com.

As I finished my marketing degree during college, I never imagined myself to be working at Yehey Corporation. This was my first marketing challenge since I'm assigned in the social media department and I'm really enjoying my stay. I get to discover a lot of things in the Internet and how to utilize them in the corporate and business world.

You're probably asking what Yehey is all about. Here's some quick dive into Yehey:

• It offers end-to-end digital marketing services. It does not only offer digital services for online campaigns but it also provides all the marketing tools and services that you'll need for you firm and communicate them to your target market digitally.

THE YEHEY PROPERTIES

Yehey.com has reinvented itself through the years and continues to be an icon in the Philippine Digital arena. Today, it once more leads the way through its own vertical search technology. It focuses and crawls through the best and most significant sites in the country to deliver only the most relevant results for the users. It is the search engine about the Filipino, made by the Filipino, for the Filipino.

It has also spun off a number of websites specifically made for the local taste.

Stir.ph is Yehey!'s Pinoy showbiz site that dishes our juicy entertainment feeds and also allows the users to submit their own content like candid celebrity photos and videos.

Pinoyhenyo.com, inspired by the wisdom of the crowds", is a community of Filipino geniuses who share information by asking questions providing answers and collaborating on common interest.

Results.ph is, as the name suggests, all about results. From Lotto to the professional licensure exams, you are only a few clicks away from the results that really matter.

THE YEHEY SERVICES

Digital Strategy Development. From a digital perspective, we provide answers to the following questions: Where are you at? Which cards should you play? How do you win?

Creative Digital Communication. We conceptualize. We visualize. We design. We HTMLize. We put ideas in motion.

Digital Production. We do web designs. We develop and host websites. We create and serve banner ads.

Digital Media. We have a host of web publishers and the most competitive rates in our folds. We plan, buy, and sell media

Search Engine Optimization (SEO). We review your site. We tweak your meta keywords. We assess your URLs. We recommend the right keywords for web search. We build your links. We guarantee a high ranking on the search results page.

Search Engine Marketing (SEM). We help you buy the most suitable keywords for your site. We analyze. We optimize. And we make sure that you get seen by the right people at the right places in the search results page at optimal cost.

Digital PR. We manage your online presence. Do people talk about your product online? But how? Blogs? Social networking sites? What do they say? You ask, we answer.

E-commerce Enabling. We create the most secure online payment gateway system for your site that's easy to use - enabling the easiest and fastest transactions for your clients here and abroad.

---

Social Media Marketing: An Hour a Day

Social Media Marketing For Dummies

The Social Media Marketing Book

The Social Media Bible: Tactics, Tools, and Strategies for Business Success

Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!

A breakthrough in E-commerce and Online stores: Smilds.com

By Sai Verano

I've been invited to Smilds Connect event at the Bahia Rooftop, Intercontinental Hotel last January 19, 2010. I was invited not 100% as a blogger but as an online seller. I've been selling online since 2008 in ebay, sulit.com and in Multiply. I started selling Korean clothes since I noticed that Filipinos are so into the Korean fashion, mostly because of Korean novelas here and there. I started my own clothing line last January of 2008 and sold it online only at the last quarter of 2009.

As an online seller one of my major problems was gaining new customers trust in "online shopping" itself. Since most of my online clients are Filipinos, they are hesitant in buying products online because some are fraud sellers. They get the money from you but you get no product. On the seller's side, I'm afraid of bogus buyers especially when I was selling imported stuffs. They reserve too many products or the most expensive ones, you get the product/s to your supplier but you get no payment. The item got stuck on you, you pay your supplier and you increase your inventory handling cost.

Retail Management System

By Sai Verano

I've been browsing my old notebook when I was in my junior years in college. Studying retailing was really fun for me. I found this chart which will also be your guide in the first discussions in retailing in this blog. This chart also depicts the retail management decision process that retailers go through during their corporate meetings and future plans for their retailing firm. I hope this can help students of marketing as well as retailers so are following my blog.

The world of retailing

1. Introduction to the world of retailing
2. Store-based retailing
3. The retail customer
4. Customer buying behavior
   

Retail Industry Trends

By Sai Verano

Retailing is an industry that is growing and growing each year. People nowadays are engaging more in retailing from online selling to the typical direct selling strategies. If you're a retailer, you want to be the first in discovering what you're customer is expected from you in your industry. The first one always get a big advantage over its competitors especially in business. You have the luxury of time to penetrate new markets or retain the current ones and the time to research more on existing trends and discover new ones. In retailing there are Three growing trends that you may want to study for your company's success.

1. Growing diversity of retail formats. Retailing before is what we call "door-to-door" where salesmen go to different places and knock on your door to offer something that might be of your interest. If you've watched the movie Door to door, you'll see the emerging trends in doing business and retailing per say. We now have companies doing outsourcing which expands the retailing format. From personal selling, we now have home TV shopping, online shopping, vending machines and direct selling. The key to being ahead of the competition is to utilize your resources especially the internet. Though research shows that only 10% of online shopping contributes to a company's overall sales, you can utilize this media for other strategies for your company's goals.

Sun Website's Easy Postpaid Starter Plan

By Sai Verano

I've been a Sun subscriber since 2004. I've seen their service improve over time. I'm a Smart subscriber to Globe subscriber but have always been using Sun as my secondary number. I find it very practical for me as a student before and for a professional me right now. I was a SmartBro user but now, again, has shifted to Sun broadband because of its faster mbps compared to its competitors.

I was buying my prepaid unlimited internet load at the Sun Shop in SM Megamall when I saw this flyer that made me pick it up. It was an Easy Postpaid application. I browsed at the brochure and I find it interesting that you'll find no hassle with their easy application. Now that's an advantage for a fresh graduate and a new employee like me! They call this the Sun Easy Postpaid Starter Plan.

362GAQ5PT63G

362GAQ5PT63G

Nature of Retail Mix

By Sai Verano

We have tackled retailing concept last time and for a more in depth discussion on feeding readers with some basic ideas on business and retailing, I decided to tackle retailing mix this time.

Retailers should give a lot of time determining their retailing mix. Retailing mix can help a lot in having a profitable business with good customer relationship with repeat business transactions. Retailing mix are the elements used by retailers to satisfy their customers' needs and wants. The more effort exerted to satisfy customers' expectation in your retail store, the more customers you will have because of word-of-mouth advertisement. Thus, making your business more profitable than your competitors.