By Sai Verano
I've been browsing my old notebook when I was in my junior years in college. Studying retailing was really fun for me. I found this chart which will also be your guide in the first discussions in retailing in this blog. This chart also depicts the retail management decision process that retailers go through during their corporate meetings and future plans for their retailing firm. I hope this can help students of marketing as well as retailers so are following my blog.
The world of retailing
- Introduction to the world of retailing
- Store-based retailing
- The retail customer
- Customer buying behavior
- Retail market strategy
- Financial strategy
- Retail locations
- Site selection
- Organization structure and human resource management
- Information systems and supply chain management
Merchandise Management
- Planning merchandise assortments
- Buying systems
- Buying merchandise
- Pricing
- Retail communication mix
Store Management
- Managing the store
- Store layout, design and visual merchandising
- Customer service
From this outline comes the series of retailing concepts and principles that I will slowly discuss in the coming days. This may not be published all during 2010 but you will definitely see them in the coming years. Since businesses nowadays are constantly changing, constant research also is of need for me to give you the new trends and happenings in retailing as well as other aspects of business. If you want to tackle other things aside from this outline, you may comment on this post or email me at joylynsayson@gmail.com so that I can research on that too and hopefully help you with your concern.
No comments:
Post a Comment