A breakthrough in E-commerce and Online stores: Smilds.com

By Sai Verano

I've been invited to Smilds Connect event at the Bahia Rooftop, Intercontinental Hotel last January 19, 2010. I was invited not 100% as a blogger but as an online seller. I've been selling online since 2008 in ebay, sulit.com and in Multiply. I started selling Korean clothes since I noticed that Filipinos are so into the Korean fashion, mostly because of Korean novelas here and there. I started my own clothing line last January of 2008 and sold it online only at the last quarter of 2009.

As an online seller one of my major problems was gaining new customers trust in "online shopping" itself. Since most of my online clients are Filipinos, they are hesitant in buying products online because some are fraud sellers. They get the money from you but you get no product. On the seller's side, I'm afraid of bogus buyers especially when I was selling imported stuffs. They reserve too many products or the most expensive ones, you get the product/s to your supplier but you get no payment. The item got stuck on you, you pay your supplier and you increase your inventory handling cost.

Retail Management System

By Sai Verano

I've been browsing my old notebook when I was in my junior years in college. Studying retailing was really fun for me. I found this chart which will also be your guide in the first discussions in retailing in this blog. This chart also depicts the retail management decision process that retailers go through during their corporate meetings and future plans for their retailing firm. I hope this can help students of marketing as well as retailers so are following my blog.

The world of retailing

1. Introduction to the world of retailing
2. Store-based retailing
3. The retail customer
4. Customer buying behavior
   

Retail Industry Trends

By Sai Verano

Retailing is an industry that is growing and growing each year. People nowadays are engaging more in retailing from online selling to the typical direct selling strategies. If you're a retailer, you want to be the first in discovering what you're customer is expected from you in your industry. The first one always get a big advantage over its competitors especially in business. You have the luxury of time to penetrate new markets or retain the current ones and the time to research more on existing trends and discover new ones. In retailing there are Three growing trends that you may want to study for your company's success.

1. Growing diversity of retail formats. Retailing before is what we call "door-to-door" where salesmen go to different places and knock on your door to offer something that might be of your interest. If you've watched the movie Door to door, you'll see the emerging trends in doing business and retailing per say. We now have companies doing outsourcing which expands the retailing format. From personal selling, we now have home TV shopping, online shopping, vending machines and direct selling. The key to being ahead of the competition is to utilize your resources especially the internet. Though research shows that only 10% of online shopping contributes to a company's overall sales, you can utilize this media for other strategies for your company's goals.

Sun Website's Easy Postpaid Starter Plan

By Sai Verano

I've been a Sun subscriber since 2004. I've seen their service improve over time. I'm a Smart subscriber to Globe subscriber but have always been using Sun as my secondary number. I find it very practical for me as a student before and for a professional me right now. I was a SmartBro user but now, again, has shifted to Sun broadband because of its faster mbps compared to its competitors.

I was buying my prepaid unlimited internet load at the Sun Shop in SM Megamall when I saw this flyer that made me pick it up. It was an Easy Postpaid application. I browsed at the brochure and I find it interesting that you'll find no hassle with their easy application. Now that's an advantage for a fresh graduate and a new employee like me! They call this the Sun Easy Postpaid Starter Plan.

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Nature of Retail Mix

By Sai Verano

We have tackled retailing concept last time and for a more in depth discussion on feeding readers with some basic ideas on business and retailing, I decided to tackle retailing mix this time.

Retailers should give a lot of time determining their retailing mix. Retailing mix can help a lot in having a profitable business with good customer relationship with repeat business transactions. Retailing mix are the elements used by retailers to satisfy their customers' needs and wants. The more effort exerted to satisfy customers' expectation in your retail store, the more customers you will have because of word-of-mouth advertisement. Thus, making your business more profitable than your competitors.